{"title":"MOSCOT","description":"\u003cp\u003e\u003cstrong\u003eA Jewish immigrant sold eyeglasses from a pushcart on Orchard Street. A hundred and eleven years later, his family still does.\u003c\/strong\u003e                                                                                                       \u003cbr\u003eIt starts in 1899. Hyman Moscot arrives at Ellis Island from Belarus, his name simplified by immigration officers from Muschot to Moscot. He settles on Manhattan's Lower East Side a neighborhood dense with other Eastern European immigrants, all of them starting over. He begins selling ready-made eyeglasses from a pushcart on Orchard Street, speaking only Yiddish, serving a community that looks like him.\u003c\/p\u003e\n\u003cp\u003eBy 1915, the following is loyal enough to warrant a store. 94 Rivington Street. Windows filled with hand-painted signs, posters, drawings of giant eyes and glasses. The first MOSCOT shop.\u003c\/p\u003e\n\u003cp\u003eThat store is still running. The family still owns it.\u003c\/p\u003e\n\u003cp\u003e Five generations in, MOSCOT is now led by Dr. Harvey Moscot (CEO, 4th generation) and Zack Moscot (Chief Design Officer, 5th generation a formally trained industrial designer who joined the business in 2013). The frames look essentially the same as they always have. That's the point.\u003c\/p\u003e\n\u003cp\u003eThe frames that built the brand.\u003c\/p\u003e\n\u003cp\u003eThe Lemtosh, introduced in the late 1940s a rounded, full-acetate frame that became the calling card for generations of creative people. Johnny Depp wore it in Secret Window. Harry Styles wore it everywhere else. King Charles III, Paul McCartney, Jeff Goldblum the Lemtosh finds the same kind of person across every era.\u003c\/p\u003e\n\u003cp\u003eThe Miltzen, introduced in the 1930s — named for Uncle Heshy, who everyone called \"Miltzen.\" A round, full-vue frame that Andy Warhol picked up himself, walking into the Rivington Street shop. Sienna Miller, Sam Smith, and generations of Lower East Side artists followed.\u003c\/p\u003e\n\u003cp\u003eThe Nebb. The Zolman. The Aidyn. Each one named, each one with a history that pre-dates almost every other brand in the industry.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/collections\/images_6161a3c2-bb2e-4b53-a844-3caeb2b30e73.png?v=1781891588","url":"https:\/\/tasvu.ca\/fr-ca\/collections\/moscot.oembed","provider":"T'as Vu? optique","version":"1.0","type":"link"}