{"title":"DITA","description":"\u003cp\u003eTwo childhood friends from Laguna Beach walked away from snowboarding films, looked at what luxury eyewear had become, and decided to do it properly.\u003c\/p\u003e\n\u003cp\u003eJohn Juniper and Jeff Solorio founded DITA in Los Angeles in 1995. They had been best friends since kindergarten, had careers as pro-snowboard filmmakers and photographers, and shared the same frustration: the luxury eyewear market was producing uninspired, low-quality frames and calling them premium. They started DITA to prove what the category could actually be.\u003c\/p\u003e\n\u003cp\u003e The reference point was the 1950s and 60s an era when eyewear had presence, when frames were objects worth keeping. DITA  drew from that heritage and rebuilt it through a modern lens: LA design sensibility, Japanese production standards, no\u003cbr\u003e  shortcuts anywhere in the chain.\u003c\/p\u003e\n\u003cp\u003e Every DITA frame is handmade in Japan, involving over 300 individual steps per pair. Production timelines run months, not weeks. Materials are chosen without compromise titanium, 18K gold, Japanese Zyl acetate. The philosophy is stated plainly: \"limited quantity leads to unlimited quality.\" Not a marketing line. An operating principle.\u003c\/p\u003e\n\u003cp\u003eThe brand's early collaborations set its cultural register clearly Undercover (2004), VISVIM (2006), Thom Browne (2011). Not fashion houses chasing eyewear. Designers who understood what DITA was building and wanted to be part of it.\u003c\/p\u003e","products":[{"product_id":"ethyx","title":"ETHYX","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003eA continuation of DITA’s exploration of engineered minimalism, ETHYX distills the spirit of INTRACRAFT and OUTRCRAFT into a refined, round optical silhouette defined by balance, tension, and precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003eAt its core, a continuous one-piece titanium frame and brow bar form the foundation of the design—an unbroken gesture of structure and intent. The sculpted titanium lens rim and bridge introduce subtle contouring, offering contrast and dimensionality without excess.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003eMulti-piece titanium temples, adorned with pressed line detailing, transition into handcrafted Japanese acetate tips—merging industrial rigor with organic tactility. Custom diamond-pressed titanium nose pads ensure a fit that is both secure and weightless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003e E\u003c\/span\u003e\u003cspan lang=\"EN\"\u003eTHYX is an articulation of DITA’s philosophy: simplicity forged through complexity, design driven by discipline.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"White Gold - Antique Silver","offer_id":50729529082173,"sku":null,"price":1265.0,"currency_code":"CAD","in_stock":true},{"title":"Black Iron - Yellow Gold","offer_id":50729551855933,"sku":null,"price":1265.0,"currency_code":"CAD","in_stock":true},{"title":"Blue Iron - Shiny Silver","offer_id":50729558278461,"sku":null,"price":1265.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/ETHYX_DTX189-A-02_FRONT_1000x_382870f0-ec8b-494b-a568-9b2512f9ac37.webp?v=1781809285"},{"product_id":"kudru","title":"KUDRU","description":"\u003cp\u003e\u003cspan\u003eRepresentative of the figurative design language weaved into the collection, KUDRU is an artfully crafted titanium front navigator frame that denotes masculine design language. Evident in KUDRU’s temple design, DITA remains committed to innovation, pushing the limits of engineering. Created with an adjustable three-point temple system that can be modified by the optician to customize how the frame sits allowing for optimized comfort and wearability. Balanced by intricate details, KUDRU features pressed lines on the lens rim and a titanium two-piece brow and bridge construction.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Black Iron - Yellow Gold","offer_id":50729595175229,"sku":null,"price":1575.0,"currency_code":"CAD","in_stock":true},{"title":"Yellow Gold - Antique Silver","offer_id":50729595207997,"sku":null,"price":1575.0,"currency_code":"CAD","in_stock":true},{"title":"Black Iron - Black Palladium","offer_id":50729595240765,"sku":null,"price":1575.0,"currency_code":"CAD","in_stock":true},{"title":"Antique Silver - Night Sky","offer_id":50729595273533,"sku":null,"price":1575.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/KUDRU_DTS436-A-03_front_1000x_0b6229fe-c743-472c-98d3-4d3654f14ea1.webp?v=1781809277"},{"product_id":"artoa-13","title":"ARTOA.13","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003eThe ARTOA-Series continues its legacy of ‘sculpted simplicity’ with ARTOA.13—an optical silhouette that refines the navigator shape through the lens of minimalist engineering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003eCrafted from ultra-lightweight Japanese titanium, ARTOA.13 features a sleek half-rim construction that amplifies its architectural silhouette while reducing visual weight. A double-pressed line detail along the lens rim adds dimensionality, a quiet tribute to the meticulous craftsmanship that defines the ARTOA-Series.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003eThe temples are sculpted for weightless wear, anchored by recessed enamel-detailed tips that echo the collection’s signature interplay of form and function. Custom titanium nose pads with diamond-pressed detailing ensure a tailored, barely-there fit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Yellow Gold","offer_id":50734465122621,"sku":null,"price":780.0,"currency_code":"CAD","in_stock":true},{"title":"Rose gold","offer_id":50734465155389,"sku":null,"price":780.0,"currency_code":"CAD","in_stock":true},{"title":"Antique Silver - Night Sky","offer_id":50734465188157,"sku":null,"price":780.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/ARTOA.13_DTX191-A-01_FRONT_1000x_8bdda4cf-e24b-4290-9edc-8811818b34b2.webp?v=1781809272"},{"product_id":"monolix","title":"MONOLIX","description":"\u003cp\u003eA bold expression of modern minimalism, MONOLIX is crafted to command attention without compromise. Sculpted from high-quality Japanese acetate, this frame balances a squared silhouette with refined edgework, delivering a confident presence grounded in architectural intent.\u003c\/p\u003e\n\u003cp\u003eBeneath its striking exterior, MONOLIX houses a custom wire-core temple system and DITA’s signature titanium 4-hex screw 5-barrel hinge—a feat of micro-engineering designed for enduring strength.\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Black Acetate Cognac Crystal","offer_id":50734477738301,"sku":null,"price":740.0,"currency_code":"CAD","in_stock":true},{"title":"Future Dusk Blue","offer_id":50734477771069,"sku":null,"price":740.0,"currency_code":"CAD","in_stock":true},{"title":"Crystal Clear","offer_id":50734477803837,"sku":null,"price":740.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/MONOLIX_DTX750-A-01_FRONT_1000x_e1ecf457-5e26-40b0-a77a-63c207c94173.webp?v=1781809263"},{"product_id":"grand-emperik","title":"GRAND-EMPERIK","description":"\u003cp\u003e\u003cspan\u003eGRAND EMPERIK evokes the quiet luxury that is the standard for DITA opticals . Inspired by the two-toned look of luxury watches, GRAND EMPERIK is effortless in its dual employment of statement and subtlety. DITA first debuted this oversized navigator shape on GRAND APX - further developing it on GRAND EMPERIK with titanium temples to compliment the lightweight front frame. GRAND EMPERIK’s 3-piece titanium hinge plate sports pressed line detail and enamel inlay. As the largest frame made by DITA in 10 years, GRAND EMPERIK takes another bold step forward for DITA’s icon frames. The GRAND EMPERIK optical frame is presented in three color variations.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Brushed White Gold - Capuccino","offer_id":50734489272637,"sku":null,"price":1655.0,"currency_code":"CAD","in_stock":true},{"title":"Yellow Gold - Matte Black","offer_id":50734489305405,"sku":null,"price":1655.0,"currency_code":"CAD","in_stock":true},{"title":"Matte Black - Antique Silver","offer_id":50734489338173,"sku":null,"price":1655.0,"currency_code":"CAD","in_stock":true},{"title":"Black Rhodium - Brushed White Gold","offer_id":50734489370941,"sku":null,"price":1655.0,"currency_code":"CAD","in_stock":true},{"title":"Matte White - Yellow Gold","offer_id":50734489403709,"sku":null,"price":1655.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/GRAND-EMPERIK_DTS159-A-05_front_1_1000x_6aa0896f-517b-4563-b64b-45fe6b8eb1eb.webp?v=1781809254"},{"product_id":"grandmaster-nine","title":"GRANDMASTER-NINE","description":"\u003cp\u003e\u003cspan\u003eWe continue to reimagine the GRANDMASTER-SERIES with the ninth iteration. First introduced in 2007, the GRANDMASTER-SERIES celebrates the iconic b-boy style of the late '70s, paying tribute to the spirit of New York's underground scene and the pioneering artists who have electrified the world for nearly 40 years. Known for their distinctive thick acetate frames and bold industrial hardware detailing, each release in the GRANDMASTER-SERIES has upheld these identifiable traits. The GRANDMASTER-NINE offers a more compact design compared to the GRANDMASTER-EIGHT, while maintaining the robust feel that defines the series.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Black - White Gold","offer_id":50734501822781,"sku":null,"price":1305.0,"currency_code":"CAD","in_stock":true},{"title":"Crystal Black Moss - Antique Silver","offer_id":50734501855549,"sku":null,"price":1305.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki Crystal - Antique Silver","offer_id":50734501888317,"sku":null,"price":1305.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/GRANDMASTER-NINE_DTS464-A-01_Front_1000x_def69330-47bc-4136-90ac-7a52863681c5.webp?v=1781809061"},{"product_id":"grand-decade-x-elvis-presley","title":"GRAND-DECADE x Elvis Presley","description":"\u003cp\u003e\u003cspan\u003eDITA is proud to honor Elvis Presley’s 90th birthday with the release of the reimagined GRAND-DECADE, a frame that pays tribute to his electrifying presence, timeless style, and unparalleled global influence. Inspired by his ability to transcend both genres and generations, the GRAND-DECADE x Elvis Presley redefines the limits of eyewear design. This oversized aviator frame seamlessly blends titanium, enamel, and acetate, pushing the boundaries of craftsmanship with striking details that echo Elvis’s legendary aesthetic. A floating crown bridge with wire mesh accents, intricate enamel inlays, and the iconic TCB logo serve as a testament to Elvis’s enduring legacy. More than just eyewear, this frame stands as a symbol of individuality and the spirit of rock \u0026amp; roll. We invite you to join us by wearing this frame and honoring a true Category of One—Elvis Presley.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Black - 22K Gold Plated","offer_id":50734507098429,"sku":null,"price":2495.0,"currency_code":"CAD","in_stock":true},{"title":"Khaki Crystal - Antique Silver - White Gold","offer_id":50734507131197,"sku":null,"price":2495.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/GRAND-DECADE_DTS460-A-05_FRONT_1000x_9b599a50-26a9-40bb-bc4d-500314887d3b.webp?v=1781808917"},{"product_id":"grand-decade-dita","title":"GRAND-DECADE | DITA","description":"\u003ch3\u003eThirty years in. This is what it looks like.\u003c\/h3\u003e\n\u003cp\u003eThe Grand-Decade is DITA's 30th anniversary frame a direct evolution of the DECADE-TWO, one of the most recognized silhouettes the brand has ever produced. The classic aviator proportions are still there. Everything else has been pushed further. Sculpted titanium temples. A three-piece hinge plate engineered to a tolerance most brands don't attempt. Enamel inlays on the hardware. And the defining detail: a floating crown bridge with intricate wire mesh work a construction that has no business existing at this scale, and exists anyway because DITA's artisans in Japan spent months making it work.\u003c\/p\u003e\n\u003cp\u003eDeep Purple Swirl acetate with a silver titanium bridge and a purple-to-clear gradient lens. A colorway that earns every gram\u003cbr\u003e  of what the frame costs.\u003c\/p\u003e\n\u003ch4\u003eOver 300 steps. Months of production. One frame.\u003c\/h4\u003e\n\u003cp\u003eEvery DITA frame is built by hand in Japan, following a process that involves more than 300 individual steps. The Grand-Decade sits at the top of that process part of the Grand Series, where the construction is more complex, the materials more demanding, and the tolerance for anything less than perfect is zero.\u003c\/p\u003e\n\u003cp\u003e This is what \"limited quantity leads to unlimited quality\" looks like when applied to a 30th anniversary piece.\u003c\/p\u003e\n\u003cp\u003eFrame Details\u003c\/p\u003e\n\u003cp\u003e  - Style: Classic aviator — Grand Series\u003cbr\u003e  - Construction: Sculpted titanium temples \/ 3-piece hinge plate \/ enamel inlays\u003cbr\u003e  - Bridge: Floating crown bridge with wire mesh detailing\u003cbr\u003e  - Frame: Deep Purple Swirl acetate \/ Silver titanium\u003cbr\u003e  - Lens: Purple to Clear Gradient\u003cbr\u003e  - SKU: DTS460-A-04\u003cbr\u003e  - Also available in: Black \/ Yellow Gold \/ Grey to Yellow Gradient · Matte Black \/ Black Iron \/ Dark Grey to Clear Gradient ·\u003cbr\u003e  Crystal Clear \/ Brushed White Gold \/ Grey to Apricot Gradient\u003cbr\u003e  - Handmade in Japan — over 300 steps per pair\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDITA. Founded Los Angeles, 1995. Perfecting the Art of Eyewear.\u003c\/em\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Black - Yellow Gold","offer_id":51791367307581,"sku":null,"price":1840.0,"currency_code":"CAD","in_stock":true},{"title":"Matte Black - Black Iron","offer_id":51791367340349,"sku":null,"price":1840.0,"currency_code":"CAD","in_stock":true},{"title":"Crystal Clear - Brushed White Gold","offer_id":51791367373117,"sku":null,"price":1840.0,"currency_code":"CAD","in_stock":true},{"title":"Deep Purple Swirl - Silver","offer_id":51791367405885,"sku":null,"price":1840.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/GRAND-DECADE_DTS460-A-01_Front_6482eeeb-4574-49b5-8b16-f366e8230d6f_1440x_bg.jpg?v=1781802271"},{"product_id":"mach-s-dita","title":"MACH-S | DITA","description":"\u003cp\u003eThe Mach-One earned its reputation. The Mach-S earns it faster.\u003c\/p\u003e\n\u003cp\u003eSame DNA. Smaller, lighter, more agile build. Where the Mach-One commands space, the Mach-S moves through it. A streamlined aviator silhouette stripped down to exactly what the frame needs DITA's titanium hardware, the signature double nylon lens rim, a premium molded frame front and nothing it doesn't. The result is a frame that carries the full weight of the Mach Series legacy without carrying any of the bulk.\u003c\/p\u003e\n\u003cp\u003eRose Gold and Matte Black is the colorway that makes the construction visible. The warm metal bridge against the flat matte\u003cbr\u003e  front, the Vintage Green lens cutting through both three materials in conversation, none of them competing.\u003c\/p\u003e\n\u003ch4\u003eThe Mach Series. Built different.\u003c\/h4\u003e\n\u003cp\u003eDITA's Mach Series is where the brand's aerospace-influenced design language lives. Pressed line detailing on the frame front. Titanium hardware that holds its tolerance across years of wear. A double nylon lens rim that protects the optic while keeping the profile clean. Every element exists for a reason, and the reason is always the same: a frame that performs as precisely as it looks.\u003c\/p\u003e\n\u003cp\u003eHandmade in Japan. Over 300 steps. No shortcuts on a frame this considered.\u003c\/p\u003e\n\u003ch4\u003eFrame Details\u003c\/h4\u003e\n\u003cp\u003e  - Style: Streamlined aviator — Mach Series\u003cbr\u003e  - Hardware: Rose Gold titanium\u003cbr\u003e  - Frame front: Matte Black — premium molded, pressed line detailing\u003cbr\u003e  - Lens rim: Double nylon\u003cbr\u003e  - Lens: Vintage Green\u003cbr\u003e  - SKU: DTS412-A-03\u003cbr\u003e  - Also available in: Yellow Gold \/ Matte Black \/ Dark Brown to Clear Gradient · Antique Silver \/ Matte Black \/ Dark Grey to\u003cbr\u003e  Clear Gradient · Matte Black \/ Grey to Clear Gradient\u003cbr\u003e  - Handmade in Japan — over 300 steps per pair\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDITA. Founded Los Angeles, 1995. Perfecting the Art of Eyewear.\u003c\/em\u003e\u003c\/p\u003e","brand":"Dita","offers":[{"title":"Rose Gold - Matte Black","offer_id":51791414788413,"sku":null,"price":1040.0,"currency_code":"CAD","in_stock":true},{"title":"Yellow Gold - Matte Black","offer_id":51791414821181,"sku":null,"price":1040.0,"currency_code":"CAD","in_stock":true},{"title":"Antique Silver - Matte Black","offer_id":51791414853949,"sku":null,"price":1040.0,"currency_code":"CAD","in_stock":true},{"title":"Matte Black","offer_id":51791414886717,"sku":null,"price":1040.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/MACH-S_DTS412-A-03_Front_11a050a8-2794-49dc-85d1-496b9d11f0b2_1440x_bg.jpg?v=1781802580"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/collections\/dita-logo_42aa0c2c-c373-4fc5-a7cc-c6887693dad7.webp?v=1781891643","url":"https:\/\/tasvu.ca\/en-ca\/collections\/dita.oembed","provider":"T'as Vu? optique","version":"1.0","type":"link"}