{"title":"MOSCOT","description":"\u003cp\u003e\u003cstrong\u003eA Jewish immigrant sold eyeglasses from a pushcart on Orchard Street. A hundred and eleven years later, his family still does.\u003c\/strong\u003e                                                                                                       \u003cbr\u003eIt starts in 1899. Hyman Moscot arrives at Ellis Island from Belarus, his name simplified by immigration officers from Muschot to Moscot. He settles on Manhattan's Lower East Side a neighborhood dense with other Eastern European immigrants, all of them starting over. He begins selling ready-made eyeglasses from a pushcart on Orchard Street, speaking only Yiddish, serving a community that looks like him.\u003c\/p\u003e\n\u003cp\u003eBy 1915, the following is loyal enough to warrant a store. 94 Rivington Street. Windows filled with hand-painted signs, posters, drawings of giant eyes and glasses. The first MOSCOT shop.\u003c\/p\u003e\n\u003cp\u003eThat store is still running. The family still owns it.\u003c\/p\u003e\n\u003cp\u003e Five generations in, MOSCOT is now led by Dr. Harvey Moscot (CEO, 4th generation) and Zack Moscot (Chief Design Officer, 5th generation a formally trained industrial designer who joined the business in 2013). The frames look essentially the same as they always have. That's the point.\u003c\/p\u003e\n\u003cp\u003eThe frames that built the brand.\u003c\/p\u003e\n\u003cp\u003eThe Lemtosh, introduced in the late 1940s a rounded, full-acetate frame that became the calling card for generations of creative people. Johnny Depp wore it in Secret Window. Harry Styles wore it everywhere else. King Charles III, Paul McCartney, Jeff Goldblum the Lemtosh finds the same kind of person across every era.\u003c\/p\u003e\n\u003cp\u003eThe Miltzen, introduced in the 1930s — named for Uncle Heshy, who everyone called \"Miltzen.\" A round, full-vue frame that Andy Warhol picked up himself, walking into the Rivington Street shop. Sienna Miller, Sam Smith, and generations of Lower East Side artists followed.\u003c\/p\u003e\n\u003cp\u003eThe Nebb. The Zolman. The Aidyn. Each one named, each one with a history that pre-dates almost every other brand in the industry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat MOSCOT actually is.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot a fashion brand that makes eyewear. Not a luxury conglomerate with an eyewear division. A family that has been making eyeglasses in New York City for over a century through immigration, through the Depression, through every shift in fashion and culture the 20th and 21st centuries have produced.\u003c\/p\u003e\n\u003cp\u003e30+ flagships worldwide. London, Paris, Tokyo, Seoul, Melbourne, Florence, Barcelona, Vienna. The Union Square Global Flagship opened in 2025 for the brand's 110th anniversary. And still, the original address on the Lower East Side.\u003c\/p\u003e","products":[{"product_id":"lemtosh-sun-moscot","title":"LEMTOSH SUN | MOSCOT","description":"\u003ch3\u003eThe frame that started on Orchard Street. The one that never left.\u003c\/h3\u003e\n\u003cp\u003eThe Lemtosh has been in production since the late 1940s. Not a revival. Not a reissue. The same frame, continuously made, for over seventy years because nothing about it needed fixing. A classic round silhouette in Italian acetate, proportioned with the kind of instinctive correctness that only comes from decades of people wearing the same shape and proving it works. Johnny Depp wore it in Secret Window. Harry Styles wore it everywhere else. Andy Warhol bought his frames from the same family shop on the Lower East Side.\u003c\/p\u003e\n\u003cp\u003eIn Black with G-15 glass lenses, the Lemtosh Sun is the frame at its most direct. No colour play, no conversation just the silhouette doing what it's always done.\u003c\/p\u003e\n\u003ch4\u003eFive generations. One frame.\u003c\/h4\u003e\n\u003cp\u003eMOSCOT has been a family business since Hyman Moscot sold glasses from a pushcart on Orchard Street in 1899. The first store opened on Rivington Street in 1915. The Lemtosh arrived a few decades later and became the brand's calling card the frame that made MOSCOT known beyond the Lower East Side and into the wardrobes of artists, intellectuals, and anyone who understood what a well-made pair of glasses actually looks like.\u003c\/p\u003e\n\u003cp\u003eItalian acetate. Four sizes — 44 to 52 — because fit matters as much as the frame. Comes with the MOSCOT case, tote bag, and Minitrunk.\u003c\/p\u003e\n\u003ch4\u003eFrame Details\u003c\/h4\u003e\n\u003cp\u003e  - Style: Classic round\u003cbr\u003e  - Frame: Italian acetate\u003cbr\u003e  - Lens: G-15 glass\u003cbr\u003e  - Includes MOSCOT case, tote bag, and Minitrunk\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMOSCOT. NYC Since 1915. Five generations on the Lower East Side.\u003c\/em\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Black Acetate Cognac Crystal","offer_id":51791671623997,"sku":null,"price":530.0,"currency_code":"CAD","in_stock":true},{"title":"Tokyo Tortoise","offer_id":51791671656765,"sku":null,"price":530.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/lemtosh-sun-color-black-lens-pos-1.jpg?v=1780551113"},{"product_id":"miltzen-sun-moscot","title":"MILTZEN SUN | MOSCOT","description":"\u003ch3\u003e Named for Uncle Heshy. Worn by Andy Warhol\u003c\/h3\u003e\n\u003cp\u003eThe Miltzen has been in the MOSCOT family since the 1930s named for Uncle Heshy, who everyone on Rivington Street just called \"Miltzen.\" A round, full-vue silhouette in Italian acetate that became one of the most recognizable frames in New York City. Warhol walked into the shop, picked them up, and made them part of his image. Sienna Miller and Sam Smith followed. The frame didn't change for any of them.\u003c\/p\u003e\n\u003cp\u003eCitron\/Tortoise is the Miltzen at its most alive. A frame that earns its colour warm yellow-green acetate that moves between citrus and olive depending on the light, paired with Calibar Green glass lenses that filter everything through something cool and considered.\u003c\/p\u003e\n\u003ch4\u003e90 years of the same idea.\u003c\/h4\u003e\n\u003cp\u003eThe Miltzen is proof that the right shape doesn't expire. Round, balanced, full-vue generous enough to make a presence without announcing itself. The Italian acetate builds character as it wears. The glass lenses sit with a weight and optical clarity that polycarbonate doesn't replicate. Three sizes — 44, 46, 49 — because the fit should feel chosen, not adjusted.\u003c\/p\u003e\n\u003cp\u003eFive generations of the Moscot family have made this frame. The 6th will too.\u003c\/p\u003e\n\u003ch3\u003eFrame Details\u003c\/h3\u003e\n\u003cp\u003e  - Style: Round full-vue\u003cbr\u003e  - Frame: Citron\/Tortoise Italian acetate\u003cbr\u003e  - Lens: Calibar Green glass\u003cbr\u003e  - Sizes available: 44 (Narrow) · 46 (Average) · 49 (Wide)\u003cbr\u003e  - 163 reviews\u003cbr\u003e  - Includes MOSCOT case, tote bag, and Minitrunk\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMOSCOT. NYC Since 1915. Five generations on the Lower East Side.\u003c\/em\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Default Title","offer_id":51791781495101,"sku":null,"price":530.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/miltzen-sun-color-citron-tortoise-pos-1.jpg?v=1780551749"},{"product_id":"miltzen-moscot","title":"MILTZEN | MOSCOT","description":"\u003ch3\u003eThe same frame Uncle Heshy wore. The same one Andy Warhol picked off the shelf.\u003c\/h3\u003e\n\u003cp\u003e The Miltzen has been in production since the 1930s named for Uncle Heshy, who everyone called \"Miltzen.\" A round, full-vue silhouette in Italian acetate that hasn't needed adjusting in nearly a century, because it was right from the start. Warhol lived in the Lower East Side and walked into the Moscot shop on Rivington Street. He left with the Miltzen. It became part of his image. It became part of the culture.\u003c\/p\u003e\n\u003cp\u003eTobacco is the Miltzen at its most natural a warm, deep brown acetate that reads differently in every light. The kind of colour that photographs well, ages better, and suits more faces than any neutral has a right to.\u003c\/p\u003e\n\u003ch4\u003eThe optical frame that earns its price without explaining itself.\u003c\/h4\u003e\n\u003cp\u003eThree sizes. Italian acetate. No shortcuts on a frame this old or this considered. The Miltzen is prescription-ready from the first wearing shaped to hold a lens as well as it holds its history. 244 reviews from people who already know what they bought.\u003c\/p\u003e\n\u003cp\u003eComes with the MOSCOT case, tote bag, and Minitrunk. And a pair of Clipzen magnetic sunclip lenses if you want both in one.\u003c\/p\u003e\n\u003ch4\u003eFrame Details\u003c\/h4\u003e\n\u003cp\u003e  - Style: Round full-vue optical\u003cbr\u003e  - Frame: Tobacco Italian acetate\u003cbr\u003e  - Type: Optical (prescription-ready)\u003cbr\u003e  - Sizes available: 44 (Narrow) · 46 (Average) · 49 (Wide)\u003cbr\u003e  - 244 reviews\u003cbr\u003e  - Clipzen magnetic sunglass clip available ($185)\u003cbr\u003e  - Includes MOSCOT case, tote bag, and Minitrunk\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMOSCOT. NYC Since 1915. Five generations on the Lower East Side.\u003c\/em\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Default Title","offer_id":51791827239229,"sku":null,"price":475.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/miltzen-color-tobacco-pos-1.jpg?v=1780552085"},{"product_id":"dolt-sun-moscot","title":"DOLT SUN | MOSCOT","description":"\u003ch3\u003e The Dolt doesn't ask permission.\u003c\/h3\u003e\n\u003cp\u003eWhere the Lemtosh is considered and the Miltzen is refined, the Dolt is something else thick block acetate, a bold round silhouette, and raised diamond rivets along the temples that announce their presence without apology. It's the frame in the MOSCOT family that leans into character rather than understatement. Navy acetate with denim blue lenses: a tonal pairing that works because every element is speaking the same language.\u003c\/p\u003e\n\u003cp\u003eThis is the frame for someone who already understands what MOSCOT is and wants the version with the most personality.\u003c\/p\u003e\n\u003ch4\u003e Italian acetate. New York attitude.\u003c\/h4\u003e\n\u003cp\u003eThe Dolt is built the same way every MOSCOT frame is built Italian acetate, multiple sizes, made to be worn daily and to get better with time. But the construction details are its own: the raised diamond rivet hardware on the temples is the kind of detail that gets noticed up close and remembered after. Not decoration. Identity.\u003c\/p\u003e\n\u003cp\u003eTwo sizes. The denim blue lens tint is specific enough to be intentional and neutral enough to work across seasons.\u003c\/p\u003e\n\u003ch4\u003eFrame Details\u003c\/h4\u003e\n\u003cp\u003e  - Style: Bold round — keyhole bridge, diamond rivet temples\u003cbr\u003e  - Frame: Navy thick block Italian acetate\u003cbr\u003e  - Lens: Denim Blue tinted\u003cbr\u003e  - Sizes available: 46 (Average) · 49 (Wide)\u003cbr\u003e  - 22 reviews\u003cbr\u003e  - Includes MOSCOT case, tote bag, and Minitrunk\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMOSCOT. NYC Since 1915. Five generations on the Lower East Side.\u003c\/em\u003e\u003c\/p\u003e","brand":"MOSCOT","offers":[{"title":"Default Title","offer_id":51791837004093,"sku":null,"price":530.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/files\/dolt-sun-color-navy-pos-1.jpg?v=1780552436"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/6285\/8813\/collections\/images_6161a3c2-bb2e-4b53-a844-3caeb2b30e73.png?v=1780550441","url":"https:\/\/tasvu.ca\/collections\/moscot.oembed","provider":"T'as Vu? optique","version":"1.0","type":"link"}